Agency updates & insights

Google Ads is set to phase out its Enhanced Cost-Per-Click (eCPC) bidding strategy for Search and Display campaigns, marking a significant shift towards more automated, machine-learning-driven strategies. Starting in October 2024, new campaigns will no longer have the option to use eCPC, and by March 2025, all remaining eCPC campaigns will transition to Manual CPC.

When it comes to digital marketing, few tools are as versatile and powerful as Google Ads. With the right strategy and structure, businesses can reach their target audiences with pinpoint accuracy, driving valuable traffic to their websites.

In the ever-evolving landscape of digital marketing, Google Ads continues to be a powerful tool for businesses seeking to reach their target audiences. However, with various types of ads available—search ads, shopping ads, and the newer Performance Max ads—it can be challenging to determine which type of campaign will yield the best results for your business. This blog post will explore the key differences between these ad types and offer insights into when and how to use them effectively.

In today's fast-paced digital landscape, advertising has transcended traditional mediums, reaching into the realms of the internet where it's more dynamic, measureable, and adaptable than ever before. Google Ads, formerly known as Google AdWords, stands out as a premier tool for businesses looking to boost their online presence and drive revenue.

In today’s hyper-competitive business environment, startups face the monumental task of establishing their brand and securing a foothold in saturated markets. Advertising plays a pivotal role in achieving these objectives, and Google Ads emerges as a powerful tool in a startup's arsenal. Let’s dive into how Google Ads can spur your startup's growth, optimize your advertising spend, and ultimately, increase your sales.

In the digital age, advertising has evolved dramatically, shifting from traditional mediums like print and broadcast to dynamic, online platforms. Among these, Google Ads stands out as a premier choice for small businesses looking to boost their visibility and reach potential customers efficiently. Google Ads is a compelling tool for small businesses, answering key questions about its efficacy, cost, and strategic advantages.

When it comes to online advertising, Google Ads is a powerful tool that can drive significant business results. However, understanding the return you’re getting from your advertising spend is crucial to determine the effectiveness of your campaigns. Let's delve into what kind of returns you should expect from Google Ads, how ROI and Return on Ad Spend (ROAS) are calculated, and what constitutes a good return.

In the digital age, advertising has transformed significantly, with Google Ads leading the forefront of this change. Google Ads allows businesses of all sizes to reach a broader audience efficiently. But a common question among those new to this platform is: "Is $500 enough for Google Ads?" This post will explore the potential of a $500 budget, help you understand how to set a reasonable budget for your needs, and determine if it's worthwhile to invest in Google Ads with a limited budget.

A couple of weeks ago, we turned one and to celebrate this milestone, we’ve given ourselves a special gift - our brand new website!

In today's digital landscape, a website is often a company's first impression. It needs to be visually appealing, informative, and most importantly, engaging. Recently, Kreativa Group partnered with Tech Group, a leading IT Managed Services Provider (MSP) in Miami. Their existing website, while informative, lacked the visual punch and clear calls to action needed to truly captivate their audience.

For businesses venturing into the ever-evolving realm of online advertising, a crucial question often arises: "How much does Google Ads cost in 2024?" While there's no single, definitive answer, understanding the factors that influence campaign costs empowers you to navigate this landscape effectively. This comprehensive guide sheds light on the intricacies of Google Ads pricing, equipping you with valuable strategies to optimize your budget and maximize your return on investment (ROI).

In today's digital age, businesses thrive by reaching their target audience where they spend time: online. Google Ads emerges as a powerful tool for companies of all sizes to achieve this. This comprehensive guide explores Google Ads, its functionalities, advantages, and why it's crucial for businesses seeking online growth, from startups to established enterprises.

At Kreativa Group, we're passionate about bringing visions to life. Our latest collaboration with Ad Patina, a renowned curator of vintage magazine ads turned art pieces, showcases our commitment to excellence in ecommerce and website design.

We're thrilled to announce that Kreativa Group has achieved another milestone in digital advertising excellence—we are now an Amazon Ads verified partner! This achievement not only highlights our commitment to providing top-tier advertising solutions but also confirms that we’re a leader in navigating the Amazon advertising landscape.

We're thrilled to announce the successful relaunch of Quattro Capital's website, a project that stands as a testament to our commitment to client collaboration. This project has not only redefined Quattro Capital's online presence but has also significantly amplified their market engagement, as evidenced by a 518% rise in organic search traffic and a strong 1,833% increase in marketing qualified leads (MQLs).

In the ever-evolving digital era, establishing a strong online presence is essential for businesses across various industries. Squarespace, a popular content management system (CMS) tool, offers a platform for crafting an impressive online presence. While it's user-friendly, collaborating with a professional agency like Kreativa Group can enhance your Squarespace site, making it a standout in the digital world.

Really Estate is a new property tech startup focused on providing modern real estate tools to make transactions easier and stress-free. Whether you’re finding an agent, buying a home, or selling a home, Really Estate provides a seamless user experience.

Recently Tommy Chang, our Managing Partner, and Kreativa Group was featured in Authority Magazine discussing five ways to manage your marketing budget for better ROI.

Our logo, the face of our brand, is a meticulously designed narrative, speaking volumes about who we are and what we do. At Kreativa Group, our logo is more than just an insignia; it's a visual story, a compact representation of our core values. It's a promise of our commitment to better designs, better marketing, better community engagement, and a better world.

Kreativa Group has always prided itself on taking innovative strides, consistently looking for new avenues to enhance not just our own experience, but that of our clients as well. Today, we’re excited to share our recent stride into an elite web design community – the Squarespace Circle.

We're proud to announce that Kreativa Group, a creative and marketing agency, has been awarded the prestigious Google Partner badge. This accolade is a testament to our team's dedication to providing top-notch digital marketing services to our clients. In this article, we’ll take you on a journey through the Google Partner program, why it's a big deal for clients, and how Kreativa Group has managed to tick every single box of the Google Partner checklist. We'll also delve into why this matters a lot for our clients and what this means for their businesses.

Search Engine Optimization, or SEO, is the practice of optimizing your website in such a way that it becomes more visible to search engines like Google, Bing, and Yahoo. The goal of SEO is to rank your website higher on the search engine results pages (SERPs) so that it gets more traffic, leads, and ultimately, more customers.

At Kreativa Group, we realize how important it is to choose the right content management system (CMS) tool for the success of your business online. With so many options available, it can be quite challenging to determine which CMS tool will best suit your requirements. To help you make the best decision, we have analyzed and compared five of the most popular CMS tools on the market: Squarespace, Wix, Webflow, WordPress, and Shopify.

Kreativa Group is a new and innovative creative and marketing agency based in Los Angeles and Miami that is dedicated to helping small and medium sized businesses grow by creating beautiful and compelling websites that perform and effective marketing strategies that elevates your brand and maximizes ROI. Our team consists of an experienced founding team, with decades of combined experiences in creative and marketing, who are passionate about creativity and innovation. We offer a range of services that include digital strategy, creative design, and marketing.