About us

We are Kreativa.

/kre.aˈti.va/ Born from creative. Adjective: having the power to bring something new into being, as a creature, or to evolve something original from one’s own thought or imagination, as a work of art or invention.

Kreativa also proudly refers back to our roots of being a woman founded and minority owned and led boutique agency.

Karina & Tommy working on laptop
Vision

How it started

Kreativa was born from the passion of our founder, Karina, for good design and user experiences, aimed at making the internet look and function better, one pixel at a time.

From Kreativa
Originally founded in 2019, Karina was steadily making visual impacts on every client she worked with.
To Kreativa Group
Fast forward to 2023, Karina and Tommy joined forces, adding performance marketing to our service offering.

Now as Kreativa Group, we're a boutique agency focused on client growth while looking good.

Karina, Founder of Kreativa Group
Our Mission
Mission

Why are we doing this

We aspire to forge genuine human connections and work towards improving the image, communication, and services of those we collaborate with.

Helping others succeed
We're a collective of creative people, enthusiastic about helping others succeed in their business ventures and personal life goals.
Creating a better world
Our drive, our passion, and our ambition is to leave the world not only looking better but also a much better place than how we found it.

125+

Years of combined experience

2:1

Team member to client ratio

25+

Clients

18+

New websites launched
Values

Our guiding principles

Thoughtful

We are inclusive, empathic, transparent, positive, respectful, communicate simply and openly, and ask the same from you. We form long lasting partnerships with our clients over several years.

Strategic
We drive up and to the right growth, high performance via data driven solutions and people-centric outcomes. We are obsessed with your sales, CVR, ROAS, and CAC goals.
Innovative
We are creatives at heart, accelerating decision making and encouraging active collaboration with our clients. We combine proven techniques while leveraging modern technology to achieve the best client outcomes.
Our Values
Our team

Meet the leadership team behind Kreativa Group

Honesty, empathy, laughter, positivity, energetic, creativity, fun, emotional intelligence, friendship, respect, ego-free are some of the traits that could describe who we are and ones we look for in our team members.

Karina Rubiera
Karina Rubiera
Co-founder

After studying creative design at The Art Institutes, Karina has worked at some of the largest agencies and brands, such as Young & Rubicam and Sandals Resorts, supported brands such as Porsche, BMW, Audi, and VW. Recently, she was the Creative Director at HomeLister where she oversaw a rebranding of the website and refresh of the SaaS platform that led to a 20% YoY conversion rate increase.

Karina co-founded Kreativa Group with the goal of having the freedom to do her best work and providing businesses across various sectors and sizes with professional creative services backed with strategy, data, and objectives. She genuinely enjoys making the world easier to look at, one pixel at a time.

Tommy Chang
Tommy Chang
Co-founder

Tommy is a strategic and innovative marketing executive with over 20 years of experience, growing and scaling multiple companies from multi-billion dollar corporations to startups. He scaled Newegg from $1.5B to over a $2.5B company through his team’s paid media efforts, founded the eCommerce and digital marketing team at Misfit, which was successfully acquired by Fossil Group for $260M.

Tommy co-founded Kreativa Group with his desire to bring his experience and expertise to help multiple businesses grow exponentially and succeed in an ever changing digital landscape. He loves combining creative solutions and data analytics in the marketing world that ultimately drives success.

Jill Walker
Visual Designer

Almost a decade of visual design experience in digital, product, and sales at Puma Group, Coravin, and HomeLister.

Juan Benedit
Senior Multidisciplinary Designer

20+ years of branding, web, and product design experience at Young & Rubicam, CloudCare, Mirakl, and Carely.

Brian Dao
Senior Growth Manager

Over 10 years of performance marketing experience at Newegg, CPO Commerce, Supernova, and Digital Donut.

Katie Pananen
Senior Digital Strategist

15+ years of strategic marketing and branding with a focus on growth-oriented content strategy and copywriting.

Sofia Factor
Marketing Coordinator

Creative digital marketer with a passion for content creation specializing in social media strategy and campaign execution.

Jacqui Dyach
Senior Web Developer

15+ years of experience building, migrating, and maintaining high-performing websites

Some of the brands we've worked with before starting Kreativa Group
Blog

Latest Agency Insights

Webflow for SaaS: The Platform Built for Growth
Creative
8 min read

Webflow for SaaS: The Platform Built for Growth

Webflow has become the platform SaaS marketing teams keep coming back to, and honestly, it makes sense once you see how it works in practice. Design flexibility, CMS scalability, clean SEO output, no engineering bottleneck every time something needs updating. That combination is rare. There are real limitations worth knowing before you commit, pricing scales, complexity has a ceiling, and build quality matters more than most people expect. But when it is done right, a Webflow site becomes a genuine growth asset. Worth understanding fully before your next build.
Scroll-Based Storytelling: Build Websites That Convert
Creative
8 min read

Scroll-Based Storytelling: Build Websites That Convert

Scroll-based storytelling is not a trend you wait on. It is how modern websites communicate with intention, guiding visitors through a narrative that builds trust before it ever asks for anything. This piece breaks down how scrollytelling works, when it makes sense for your brand, what can go wrong if you rush it, and why the technical side matters more than most people realize. If your website is not doing the work it should be doing, this is worth your full attention.
AEO for Ecommerce: What It Is and Why It Matters
Marketing
8 min read

AEO for Ecommerce: What It Is and Why It Matters

Search behavior has shifted, and ecommerce brands that are not paying attention are already falling behind. AEO, Answer Engine Optimization, is about structuring your content so AI-driven platforms cite you before a shopper even clicks. We are talking schema markup, FAQ content, entity authority, the full picture. It is technical, yes, but the strategic upside is real. Brands moving on this now are building compounding advantages their competitors will struggle to close. The window is open, but honestly, not for much longer.

Let's talk

To learn more about us and how we can help your business grow, send us a note at hello@kreativagroup.com or contact us.

Let's schedule a FREE 30-minute marketing and creative consultation.