Sparkly New Paid Media Strategy plus a New Website Leads to a 45% Increase in CVR

The Better Diamonds offers lab grown diamonds that are always sustainable, conflict-free, ethical, and carbon neutral. Kreativa Group is partnering with The Better Diamonds on their growth marketing initiatives and managing its Google Ads and Meta Ads campaigns, as well as redesigning/redeveloping its website.

The Better Diamonds came to Kreativa Group, with paid media campaigns that were largely ineffective and a website that was painfully slow and difficult to shop. We helped The Better Diamonds launch a new website with a modern, cleaner design while partnering their internal team on new ad creative assets focusing on videos that shows the high quality of their products through shine and sparkle. After all, diamonds are a girl's best friend.

With weeks of the new website launch and updated paid media strategy on Google Ads and Meta Ads, traffic was flat but there was a 20% in engagement rate, 250% increase in conversions, 439% leap in conversion rate, and an astonishing 14,313% improvement in return on ad spend.