New Website for Ad Patina leads to a 56% Improvement in Conversion Rate and 423% Increase in Organic Traffic

Nick Federowicz, the founder of Ad Patina, sources the best original advertisements from vintage magazines, frames, and sells them as art. Many of these magazine ads come from the mid-century golden era of advertising, while some are more modern. Pretty cool, right? Ad Patina has been featured in the New York Times, Hodinkee, and Gear Patrol. Ad Patina came to Kreativa Group to reimagine and evolve its website, from a static one to a fully formed ecommerce solution.

Ad Patina wanted to preserve the essence of their previous website’s design, so Kreativa Group adopted an evolutionary approach. We modernized the UI/UX by incorporating best practices while staying true to the original aesthetic. The platform was migrated from Squarespace to Shopify, an e-commerce-first solution that allowed for expanded functionality. Key enhancements included a mega menu for improved navigation, breadcrumbs, filters and sort options, variant swatches on product detail pages (PDP), mobile optimization, and SEO-ready structures. From the outset, we implemented CRO (conversion rate optimization) best practices to maximize user engagement and conversions. In addition to these upgrades, we continue to support Ad Patina with ongoing SEO efforts, including refining keyword strategies, optimizing product pages, and building high-quality backlinks to boost organic visibility. Our backlinking efforts focus on securing placements in relevant, authoritative sites to increase domain authority and drive incremental traffic to the website.

The final website is a highly evolved and modernized website from the original that incorporates the latest and best UI/UX practices, and the new capabilities for users to browse, shop, and buy products. As with any website or marketing effort that we're engaged in, the proof is in the good results. In the weeks after launch, Ad Patina's organic search engine traffic immediately grew by 423%, user engagement improved by 16%, and conversion rate increased by 56%.