Amazing Paid Media Strategy and Landing Pages for Monoprice Results in 51% YoY Revenue Growth

Monoprice offers over 7,000 high-quality, affordable electronics and accessories to professionals and consumers worldwide. Kreativa Group is partnering with Monoprice on managing its largest paid media channels - Google Ads, Meta Ads, LinkedIn Ads, Criteo, and Microsoft Advertising, performance creative for its Performance Max and Meta Ads campaigns, and providing consultation on its MarTech and ecommerce stack.

Kreativa Group undertook a comprehensive digital advertising strategy for the client, managing campaigns across Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, and Criteo. This multifaceted approach combined traditional optimization techniques with advanced machine learning, resulting in thousands of optimizations across search, Performance Max, and shopping campaigns. The team launched new search campaigns using the SIAG (Similar Intent Ad Group) by match type method and improved ad strength and quality scores across the board. Updated bid strategies were applied, and underperforming campaigns were paused and rebuilt for better performance. Additionally, Kreativa Group managed the entire cross-platform advertising ecosystem, ensuring that messaging was consistent and effective across Google, Bing, Meta, LinkedIn, and Criteo. Dedicated B2B landing pages were created for each platform, specifically designed to engage and convert different target audiences within the B2B space. All text ads, creative assets, and messaging were refreshed with stronger value propositions and more relevant language, ultimately improving the ad strength and driving higher engagement across multiple channels. This holistic approach resulted in improved campaign performance, greater audience engagement, and better conversions for all B2C and B2B segments across the client’s digital ecosystem.

The comprehensive campaign enhancements delivered significant results. Revenue grew by 51%, while return on ad spend (ROAS) improved by 64% and conversion rates (CVR) increased by an impressive 122%. Additionally, the custom B2B landing pages converted 25% better than the Monoprice's existing website, contributing to the overall success of the multi-platform strategy across Google, Bing, Meta, LinkedIn, and Criteo.