New Holistic Amazon Ads Strategy Leads to 320% Sales Growth for Innovative Bicycle Safety Startup

Tailgator Technologies specializes in creating innovative bicycle safety products, particularly their flagship product, a motion-sensing bike brake light. Kreativa Group is partnering with Tailgator Technologies on its Amazon Ads platform with the goal of increasing sales as efficiently and profitably as possible.

Kreativa Group took a holistic approach to Tailgator Technologies’ Amazon Ads, combining Sponsored Display campaigns for retargeting and customer engagement, Sponsored Brand campaigns to build awareness and reinforce product narrative, and Sponsored Products campaigns to drive low-funnel conversions. Alongside this, we redesigned and updated the product listing page, incorporating an enhanced brand story and A+ content to improve visibility and effectively communicate the unique safety benefits of the motion-sensing brake light. This multi-tiered strategy allowed Tailgator to increase both engagement and sales efficiently across the Amazon platform.

Kreativa Group’s holistic Amazon Ads strategy, combined with a redesign of the product listing page, and enhanced A+ content, resulted in significant performance improvements for Tailgator Technologies. Sales increased by 320%, the conversion rate improved by 107%, and the return on ad spend (ROAS) saw a 44% uplift. This comprehensive approach effectively drove both engagement and conversions, maximizing the profitability of Tailgator's Amazon presence.