Localized Programmatic SEO Tactics Result in 36% YoY Traffic Increase

Pho MdR is a Vietnamese-Thai fusion restaurant located in Marina del Rey, offering a variety of authentic dishes, including their signature pho, which is crafted with a rich, slow-simmered broth and fresh ingredients. Kreativa Group is partnering with Pho MdR on search engine optimization to increase local awareness, website traffic, dine-in reservations, and takeout orders.

Kreativa Group implemented a programmatic SEO (pSEO) strategy to scale Pho MdR’s local search presence efficiently. By creating content pages targeting specific search terms and user intent, we rapidly expanded the restaurant’s online visibility. This included generating landing pages optimized for various location-based keywords, such as “best pho in Marina del Rey” and “Thai food near me,” which helped attract both dine-in and takeout customers.

Kreativa Group’s programmatic SEO approach led to impressive growth in Pho MdR’s online presence. Impressions increased by 89%, clicks improved by 36%, and online orders saw a 29% uplift. This comprehensive strategy not only expanded the restaurant’s local visibility but also directly translated into more dine-in reservations and takeout orders, driving significant business growth.