Giving Back To A Non-Profit That Provides Financial Support to Aspiring Hip Hop Artists

The Verses Project is a non-profit organization founded in 2020 to honor the legacy of Jason "Vice Verses" Williams, a pioneer in the hip-hop community. The organization is committed to empowering artists through financial support and educational programs. At Kreativa Group, we firmly believe in making our world a better place and as such, we allocate about 10% of our resources towards non-profit causes. We are proud to be partnering with the Verses Project in supporting them with their Google Ad Grant campaigns.

Kreativa Group developed a strategy that maximized the use of Google’s free advertising dollars for non-profits, ensuring their campaigns were structured to drive awareness, engage with their target audience, and convert users into donors or grant applicants. Our team focused on keyword research, targeting the most relevant and impactful search terms to capture interest from both aspiring artists and supporters of hip-hop culture.

Kreativa Group’s optimization of The Verses Project’s Google Ad Grant campaigns led to significant improvements. The organization saw a 39% increase in spend, resulting in a 47% increase in impressions and a 38% increase in clicks. This enhanced visibility and engagement allowed The Verses Project to reach a wider audience, driving more interest in their artist grants and educational programs.